LAB³ Wins Intel Market Acceleration – ISV Award

Intel Corporation has recognised LAB³ with a 2024 Intel Partner Award in the category of Market Acceleration – ISV. 

 “It is enormously rewarding for LAB³ to have won this Award. Our partnership with Intel has enabled LAB³ to add new features to our migration discovery, planning, and assessment tool Dr Migrate, providing our clients with greater cost certainty in accelerating hybrid cloud adoption plans,” said Kerry Purcell, CEO LAB³.

Dr Migrate uses automation to quickly generate a detailed view for clients over their entire technology estate, mapping out how everything interrelates, and generates wave plans to accelerate migration with minimal disruption.  

 “The LAB³ crew have partnered with Intel’s R&D Benchmarking teams to use Dr Migrate to run detailed comparisons to inform clients of the best compute skus for their Azure workloads.”  

Dr Migrate is used by LAB³ in the provision of cloud migration services to our clients across Australia and New Zealand. Further, through our global business, Altra, Dr Migrate is also being used by other technology services providers across the globe, through the Intel and Microsoft spheres, and the Altra Partner Network. 

Having developed a solution with a global market and other unique cloud solutions, LAB³ has stood out as an ISV and member of the Intel Partner Alliance. Intel has recognised LAB³ for continually going to market effectively with Intel products and helping drive ongoing go-to-market (GTM) improvements. 

“We are thrilled to recognise Intel’s Partner Award winners across APJ and India,” said Trevor Vickers, Vice President and General Manager of Intel’s Global Partners and Support.

“Our partners have achieved the highest standards in growth, innovation, and market acceleration. Congratulations to LAB³ for your remarkable achievements. We value your collaborative partnership and look forward to continued innovation and success.”

LAB³ has demonstrated a clear understanding of market intelligence, market segmentation, and product messaging around Intel products. LAB³ has built successful strategies for driving brand awareness of Intel product launches and engages in co-branded activities to advance joint business goals. 

“APJ continues to be a leading growth region, and we value the collaboration with our partners in offering the best solutions and experiences to our customers,” said Hans Chuang, Vice President & General Manager of Sales, Marketing and Communications Group – Asia Pacific and Japan. 

“We are proud to honor the exceptional collaboration between Intel and LAB³ in driving innovation and excellence in technology. Thank you.”

To qualify as a winner in this category, organisations must be a member of the Intel Partner Alliance; demonstrate a commitment to continuously improve GTM and sales motions through engagement with Intel; provide insights and actionable GTM feedback; and/or develop strategies to address the growing total addressable market.

Learn more about LAB³ Migration Services and Dr Migrate